It’s Not Nice to Fool Your Customers
One of my original veterinary heroes, Dr. Randy Wysong, is bringing suit against the major manufacturers of pet food. The claim: misleading consumers with eye catching labels that make it look like that kibble you’re buying is really healthy, expensive human grade food.
It was just transformed into a tasty pellet, aka a “food-like particle.”
Now, imagine shopping pet food, and coming upon a label touting “human grade,” “premium,” and “real meat,” with eye catching pictures of salmon fillets, steak, or chops.
You might think there’s honest to goodness super high quality food, fit for a discerning human palette in that bag, right?
Wrong. That’s what the lawsuits are all about. [Read more…]