And Now They’re Playing Dirty
Hacked! When I first wrote about this very popular drug that shuts down part of your dog’s immune system, Apoquel had already been on the market for several months. It was actually scarce, as demand exceeded supply, and people were buying any size they could and either cutting the tablets or adding tablets together to make it fit their individual dog.
And oh! The promise: stopped itching within hours!
It was expensive, prescription-only and, as I shortly came to find out, quite dangerous.
Hence my post, which I titled Apoquel:Dog Miracle Drug with a Dark Side
That article pretty quickly climbed to the top of the search results for people looking to find more information by typing Apoquel into their Google search field. In fact, the only pieces that ranked higher (and therefore showed higher on the first page of results) were the propaganda pieces put out by the makers of Apoquel, the multi-billion dollar Big Pharma corp Zoetis, who had recently gobbled up Pfizer, the drug’s original designer.