When Hyperbole Rules, Your Animals Lose
“Deadly Canine Flu Sweeping the Midwest” reads the headline.
“Highly contagious,” says the article.
“Thousands” of dogs sickened in the Midwest, experts say.
“Brand new dog flu strain,” never seen before in the U.S., say researchers.
The canine influenza outbreak is all over the news and social media, and the hype about it is quite remarkable. And there’s news: it’s a new strain, called H3N2, originating from Asia, specifically China and South Korea.
If you have been on the planet for more than 30 years, and have a good sense of marketing and media hype, this is all pretty suspect. Unless you’re a vaccine manufacturer or a veterinarian who stands to profit from fear mongering increasing your sales of vaccines.
Let’s dig deeper to quell the fear the marketers would have you feel. As you know, if you’ve been reading along here for the last few years, fear sells.
And fear is NOT a good emotion with which to make health decisions, for you or your animals. [Read more…] about Dog Flu: Fear, Uncertainty and Marketing