
Itchy skin prompted the most visits of dogs to veterinarians in 2012. Gee. And is the sky still blue? But wait: this is "a bit unexpected," according to recent research by VPI, a provider of insurance for pets. Stop The Presses! It seems the surprise came because, for the first time in five years, atopic or allergic dermatitis beat out the usual winner of insurance claims for dogs: itchy, inflamed ears, known in insurance circles and veterinary meetings as "otitis externa." It dropped into second place in 2012, though I'm sure it still created plenty of havoc in the dog world. This dumbfounding research was recently published in DVM Magazine, keeping up with the times in an online edition. You can really discover a lot about how modern "prevention" from Dr. WhiteCoat is ensuring a busy practice when you look with a knowing eye at the top dollar earners in VPI's research. VPI's … [Read more...]


